Consumer preferences and its implications on the effectiveness of commercial web sites.
This paper is an attempt to identify the criteria that influences the consumers’ use of the Web site, rank the criteria and assess the implications of the ranked criteria on the effectiveness of a Web site.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11339 |
| _version_ | 1811687645486514176 |
|---|---|
| author | Goh, Sock Boon. Tham, Su Mei. Lim, Lee Hwa. |
| author2 | Xia, Yang |
| author_facet | Xia, Yang Goh, Sock Boon. Tham, Su Mei. Lim, Lee Hwa. |
| author_sort | Goh, Sock Boon. |
| collection | NTU |
| description | This paper is an attempt to identify the criteria that influences the consumers’ use of the Web site, rank the criteria and assess the implications of the ranked criteria on the effectiveness of a Web site. |
| first_indexed | 2024-10-01T05:19:36Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11339 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:19:36Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/113392023-05-19T05:41:41Z Consumer preferences and its implications on the effectiveness of commercial web sites. Goh, Sock Boon. Tham, Su Mei. Lim, Lee Hwa. Xia, Yang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This paper is an attempt to identify the criteria that influences the consumers’ use of the Web site, rank the criteria and assess the implications of the ranked criteria on the effectiveness of a Web site. 2008-09-24T07:53:49Z 2008-09-24T07:53:49Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11339 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Goh, Sock Boon. Tham, Su Mei. Lim, Lee Hwa. Consumer preferences and its implications on the effectiveness of commercial web sites. |
| title | Consumer preferences and its implications on the effectiveness of commercial web sites. |
| title_full | Consumer preferences and its implications on the effectiveness of commercial web sites. |
| title_fullStr | Consumer preferences and its implications on the effectiveness of commercial web sites. |
| title_full_unstemmed | Consumer preferences and its implications on the effectiveness of commercial web sites. |
| title_short | Consumer preferences and its implications on the effectiveness of commercial web sites. |
| title_sort | consumer preferences and its implications on the effectiveness of commercial web sites |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/11339 |
| work_keys_str_mv | AT gohsockboon consumerpreferencesanditsimplicationsontheeffectivenessofcommercialwebsites AT thamsumei consumerpreferencesanditsimplicationsontheeffectivenessofcommercialwebsites AT limleehwa consumerpreferencesanditsimplicationsontheeffectivenessofcommercialwebsites |