Comparative study of consumer loyalty among Internet Service Providers in Singapore
This reports focus on customer loyalty within the Internet Service Provider industry in Singapore. A survey has been carried out to examine the switching behaviour of the 3 major ISPs, namely, SingNet, Pacific Internet and Starhub Internet.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11357 |