Online marketing : a boon or bane for businesses?

A study on the differences between online marketing and traditional marketing methods. An analysis of whether the online avenue is replacing traditional methods, and the possibility of MNCs using it solely as a marketing strategy. Future growth of online marketing and its impact on businesses will b...

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Bibliografiska uppgifter
Huvudupphovsmän: Lee, Daphne Mun Lyn, Tay, Kai Ling, Wai, Sook Har
Övriga upphovsmän: Gan, Lydia Loo Geok
Materialtyp: Final Year Project (FYP)
Publicerad: 2008
Ämnen:
Länkar:http://hdl.handle.net/10356/11364