Online marketing : a boon or bane for businesses?

A study on the differences between online marketing and traditional marketing methods. An analysis of whether the online avenue is replacing traditional methods, and the possibility of MNCs using it solely as a marketing strategy. Future growth of online marketing and its impact on businesses will b...

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Detaylı Bibliyografya
Asıl Yazarlar: Lee, Daphne Mun Lyn, Tay, Kai Ling, Wai, Sook Har
Diğer Yazarlar: Gan, Lydia Loo Geok
Materyal Türü: Final Year Project (FYP)
Baskı/Yayın Bilgisi: 2008
Konular:
Online Erişim:http://hdl.handle.net/10356/11364