Marketing of the Nanyang Business report series to the local and global markets.
Using segmenting, targeting and positioning concepts to develop a marketing strategy for the NBRS. The proposed strategy seeks to solve the fundamental backlog problem. In addition, Internet issues such as epublishing and eretailing are examined. Lastly, feasibility of epublishing for future publica...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11373 |
| _version_ | 1811697060224696320 |
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| author | Chang, Tze Ai. Lim, Josephine Pei Shy. Poh, Tzyy Chinn. |
| author2 | Williams, John Joseph |
| author_facet | Williams, John Joseph Chang, Tze Ai. Lim, Josephine Pei Shy. Poh, Tzyy Chinn. |
| author_sort | Chang, Tze Ai. |
| collection | NTU |
| description | Using segmenting, targeting and positioning concepts to develop a marketing strategy for the NBRS. The proposed strategy seeks to solve the fundamental backlog problem. In addition, Internet issues such as epublishing and eretailing are examined. Lastly, feasibility of epublishing for future publication is evaluated. |
| first_indexed | 2024-10-01T07:49:15Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11373 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:49:15Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/113732023-05-19T03:30:02Z Marketing of the Nanyang Business report series to the local and global markets. Chang, Tze Ai. Lim, Josephine Pei Shy. Poh, Tzyy Chinn. Williams, John Joseph Nanyang Business School DRNTU::Business::Marketing Using segmenting, targeting and positioning concepts to develop a marketing strategy for the NBRS. The proposed strategy seeks to solve the fundamental backlog problem. In addition, Internet issues such as epublishing and eretailing are examined. Lastly, feasibility of epublishing for future publication is evaluated. 2008-09-24T07:54:13Z 2008-09-24T07:54:13Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11373 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Chang, Tze Ai. Lim, Josephine Pei Shy. Poh, Tzyy Chinn. Marketing of the Nanyang Business report series to the local and global markets. |
| title | Marketing of the Nanyang Business report series to the local and global markets. |
| title_full | Marketing of the Nanyang Business report series to the local and global markets. |
| title_fullStr | Marketing of the Nanyang Business report series to the local and global markets. |
| title_full_unstemmed | Marketing of the Nanyang Business report series to the local and global markets. |
| title_short | Marketing of the Nanyang Business report series to the local and global markets. |
| title_sort | marketing of the nanyang business report series to the local and global markets |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/11373 |
| work_keys_str_mv | AT changtzeai marketingofthenanyangbusinessreportseriestothelocalandglobalmarkets AT limjosephinepeishy marketingofthenanyangbusinessreportseriestothelocalandglobalmarkets AT pohtzyychinn marketingofthenanyangbusinessreportseriestothelocalandglobalmarkets |