IKEA's products : the voice of the customer
The purpose of this study is to determine how satisfied customers are with IKEA's products from four perspectives, namely Variety, Quality, Design, and Image.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11385 |
| Summary: | The purpose of this study is to determine how satisfied customers are with IKEA's products from four perspectives, namely Variety, Quality, Design, and Image. |
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