IKEA's products : the voice of the customer
The purpose of this study is to determine how satisfied customers are with IKEA's products from four perspectives, namely Variety, Quality, Design, and Image.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11385 |
| _version_ | 1826109518284587008 |
|---|---|
| author | Ang, Khim Siong Chew, Wendy Siu Li Ho, Martin Felix Xuanhan |
| author2 | Tan, Thomas Tsu Wee |
| author_facet | Tan, Thomas Tsu Wee Ang, Khim Siong Chew, Wendy Siu Li Ho, Martin Felix Xuanhan |
| author_sort | Ang, Khim Siong |
| collection | NTU |
| description | The purpose of this study is to determine how satisfied customers are with IKEA's products from four perspectives, namely Variety, Quality, Design, and Image. |
| first_indexed | 2024-10-01T02:19:32Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11385 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:19:32Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/113852023-05-19T05:41:34Z IKEA's products : the voice of the customer Ang, Khim Siong Chew, Wendy Siu Li Ho, Martin Felix Xuanhan Tan, Thomas Tsu Wee Nanyang Business School DRNTU::Business::Marketing::Customer services The purpose of this study is to determine how satisfied customers are with IKEA's products from four perspectives, namely Variety, Quality, Design, and Image. 2008-09-24T07:54:22Z 2008-09-24T07:54:22Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11385 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Customer services Ang, Khim Siong Chew, Wendy Siu Li Ho, Martin Felix Xuanhan IKEA's products : the voice of the customer |
| title | IKEA's products : the voice of the customer |
| title_full | IKEA's products : the voice of the customer |
| title_fullStr | IKEA's products : the voice of the customer |
| title_full_unstemmed | IKEA's products : the voice of the customer |
| title_short | IKEA's products : the voice of the customer |
| title_sort | ikea s products the voice of the customer |
| topic | DRNTU::Business::Marketing::Customer services |
| url | http://hdl.handle.net/10356/11385 |
| work_keys_str_mv | AT angkhimsiong ikeasproductsthevoiceofthecustomer AT chewwendysiuli ikeasproductsthevoiceofthecustomer AT homartinfelixxuanhan ikeasproductsthevoiceofthecustomer |