The use of the Internet and the changing pattern of influence in advertising agency selection teams.
This research identifies the impact of the Internet on the buying size and influential structure of the buying centres in organisations. This study is based on the selection of advertising agencies and with specific respect to the two major players in such a buying centre, the marketing and general...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11405 |
| _version_ | 1826126235700297728 |
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| author | Cheong, Adelyn Lye Kuen. Long, Ai Lin. Lim, Chin Tiong. |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Cheong, Adelyn Lye Kuen. Long, Ai Lin. Lim, Chin Tiong. |
| author_sort | Cheong, Adelyn Lye Kuen. |
| collection | NTU |
| description | This research identifies the impact of the Internet on the buying size and influential structure of the buying centres in organisations. This study is based on the selection of advertising agencies and with specific respect to the two major players in such a buying centre, the marketing and general manager. |
| first_indexed | 2024-10-01T06:49:21Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11405 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:49:21Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/114052023-05-19T03:30:07Z The use of the Internet and the changing pattern of influence in advertising agency selection teams. Cheong, Adelyn Lye Kuen. Long, Ai Lin. Lim, Chin Tiong. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Advertising method This research identifies the impact of the Internet on the buying size and influential structure of the buying centres in organisations. This study is based on the selection of advertising agencies and with specific respect to the two major players in such a buying centre, the marketing and general manager. 2008-09-24T07:54:35Z 2008-09-24T07:54:35Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11405 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Advertising method Cheong, Adelyn Lye Kuen. Long, Ai Lin. Lim, Chin Tiong. The use of the Internet and the changing pattern of influence in advertising agency selection teams. |
| title | The use of the Internet and the changing pattern of influence in advertising agency selection teams. |
| title_full | The use of the Internet and the changing pattern of influence in advertising agency selection teams. |
| title_fullStr | The use of the Internet and the changing pattern of influence in advertising agency selection teams. |
| title_full_unstemmed | The use of the Internet and the changing pattern of influence in advertising agency selection teams. |
| title_short | The use of the Internet and the changing pattern of influence in advertising agency selection teams. |
| title_sort | use of the internet and the changing pattern of influence in advertising agency selection teams |
| topic | DRNTU::Business::Advertising::Advertising method |
| url | http://hdl.handle.net/10356/11405 |
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