Affect on effectiveness of Singtel TV ads.
The authors reported on whether ads with more affective responses would increase the effectiveness of TV ads in the telecommunication industry. SingTel was used to illustrate on the analysis. Our analysis showed that ads with more affective responses are more effective in generating attention, recal...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11427 |
| _version_ | 1811686522121879552 |
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| author | Koh, Chat Mein. Lim, Ee Hwe. Ng, Puay Tiang. |
| author2 | Xia, Yang |
| author_facet | Xia, Yang Koh, Chat Mein. Lim, Ee Hwe. Ng, Puay Tiang. |
| author_sort | Koh, Chat Mein. |
| collection | NTU |
| description | The authors reported on whether ads with more affective responses would increase the effectiveness of TV ads in the telecommunication industry. SingTel was used to illustrate on the analysis. Our analysis showed that ads with more affective responses are more effective in generating attention, recall, recognition and purchase intentions. |
| first_indexed | 2024-10-01T05:01:45Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11427 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:01:45Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/114272023-05-19T06:24:05Z Affect on effectiveness of Singtel TV ads. Koh, Chat Mein. Lim, Ee Hwe. Ng, Puay Tiang. Xia, Yang Nanyang Business School DRNTU::Business::Advertising The authors reported on whether ads with more affective responses would increase the effectiveness of TV ads in the telecommunication industry. SingTel was used to illustrate on the analysis. Our analysis showed that ads with more affective responses are more effective in generating attention, recall, recognition and purchase intentions. 2008-09-24T07:54:49Z 2008-09-24T07:54:49Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11427 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Koh, Chat Mein. Lim, Ee Hwe. Ng, Puay Tiang. Affect on effectiveness of Singtel TV ads. |
| title | Affect on effectiveness of Singtel TV ads. |
| title_full | Affect on effectiveness of Singtel TV ads. |
| title_fullStr | Affect on effectiveness of Singtel TV ads. |
| title_full_unstemmed | Affect on effectiveness of Singtel TV ads. |
| title_short | Affect on effectiveness of Singtel TV ads. |
| title_sort | affect on effectiveness of singtel tv ads |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/11427 |
| work_keys_str_mv | AT kohchatmein affectoneffectivenessofsingteltvads AT limeehwe affectoneffectivenessofsingteltvads AT ngpuaytiang affectoneffectivenessofsingteltvads |