Affect on effectiveness of Singtel TV ads.

Affect on effectiveness of Singtel TV ads.

The authors reported on whether ads with more affective responses would increase the effectiveness of TV ads in the telecommunication industry. SingTel was used to illustrate on the analysis. Our analysis showed that ads with more affective responses are more effective in generating attention, recal...

Bibliografski detalji
Glavni autori:	Koh, Chat Mein., Lim, Ee Hwe., Ng, Puay Tiang.
Daljnji autori:	Xia, Yang
Format:	Final Year Project (FYP)
Izdano:	2008
Teme:	DRNTU::Business::Advertising
Online pristup:	http://hdl.handle.net/10356/11427

Slični predmeti

Children's advertising : age at which children discern between TV advertising and programming.
od: Chou, Barry Yuen Fai., i dr.
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Blueprint for SingTel in the 21st century.
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Izdano: (2008)

Service quality : SingTel and MobileOne.
od: Ho, Siew Poh., i dr.
Izdano: (2008)

The war between SingTel and M1.
od: Loh, Jessica Pui See., i dr.
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The effects of Ad disliking on purchase intention.
od: Ong, Rachel Cuiting., i dr.
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SingTel : in the face of full liberalization of the telecommunication industry.
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Brand equity as a predictor of market share.
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Attitude toward sponsorship in Singtel Singapore grand prix : its antecedent and consequence
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Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.
od: Lim, Lay Koon., i dr.
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Affective satisfaction in online communication.
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Emergence of Starhub and its impact on SingTel mobile and Mobileone.
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Development of cognitive defences in Singapore children
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Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore
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Effectiveness of blog advertorials.
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Factors affecting location based advertising
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Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.
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Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.
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Consumers' belief in advertising credibility in Singapore
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The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah
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Effects of sexy voices on radio advertising for gender-natured and neutral products.
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Izdano: (2010)

Exploratory study on how advertising affects credit card usage of young professionals : the case of Singapore.
od: Goh, Yee Ping., i dr.
Izdano: (2008)

Skepticism in advertising.
od: Lim, Shu Ying., i dr.
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Metaphors and length of headlines : Their effect on print advertisements.
od: Tan, Dorothy Suan Sim., i dr.
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Effects of positions of brand names in print advertisements on the recall rates.
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Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image
od: Ngan, Hui Hong., i dr.
Izdano: (2008)

Exploratory study on brand characters.
od: Koh, Chee Yong., i dr.
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Banner advertising on the Internet
od: Ng, Hock Yam, i dr.
Izdano: (2008)

Determination of an optimal level of spending on television advertising by the credit card industry in Singapore
od: Lo, Hedrick Wing Keung, i dr.
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Effects of mirrors in product displays on purchase intention.
od: Lu, Chelsea Miaoling., i dr.
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Exploratory study on visual merchandising in Singapore.
od: Lim, Jing Pei., i dr.
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Effectiveness of celebrity endorsement on high and low involvement products
od: Cai, Chenghan, i dr.
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Anatomy of local radio-TV copy/
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The use of the Internet and the changing pattern of influence in advertising agency selection teams.
od: Cheong, Adelyn Lye Kuen., i dr.
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Comparing the effectiveness of Internet advertising to other IMC mix components.
od: Tan, Dai Shij.
Izdano: (2008)

Cross cultural study in persuasive content message and source effects.
od: Chan, Miwa., i dr.
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Contemporary Singaporean male and female perceptions of male role portrayals in advertisements.
od: Lim, Shainying.
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Singaporeans' attitudes toward gender stereotypes in advertising.
od: Ng, Meng Yee., i dr.
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Country image and brand effects in Singapore context.
od: Ng, Wee Han., i dr.
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Designing for results : website as an effective marketing tool for academic programmes.
od: Low, Natasha Puay Kuan.
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Analysis of Singapore Airlines' advertising campaign : 1996 to 1999
od: Chiu, Kar Wee, i dr.
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