The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.

The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.

The Uniquely Singapore Race is a brand communications project for Singapore Tourism Board (STB) which aims to communicate the "Uniquely Singapore" brand to youths 18 to 26 years old in polytechnnics and universities of Singapore.

Bibliographic Details
Main Authors: Tan, Venga Wenkai., Teng, Renessa Shu Feng.
Other Authors: Lee, Chun Wah
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1143
Description
Summary:The Uniquely Singapore Race is a brand communications project for Singapore Tourism Board (STB) which aims to communicate the "Uniquely Singapore" brand to youths 18 to 26 years old in polytechnnics and universities of Singapore.

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