Campaign ignition : striking a flint between the young and old.

Campaign ignition : striking a flint between the young and old.

Aware of the growing generation gap in Singapore today, the campaign sought to promote intergenerational bonding through a series of meaningful and fun-filled events.

Bibliographic Details
Main Authors: Vyoma Kapur., Simranpal Singh Sandhu., Moh, April Shijia., Zhao, Jasmine Liping.
Other Authors: Koch, Pamela Lynn Tremain
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1145

Internet

http://hdl.handle.net/10356/1145

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