Manager vs consumer perception of specialty coffee cafe attributes.
We segment the consumers in the four cafes, Coffee Club, Starbucks, Spinelli and The Coffee Bean & Tea Leave, based on the attributes they seek for. Thus, the individual four cafes will better cater to the needs of their target segments respectively.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11490 |
| _version_ | 1826116871367163904 |
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| author | Liow, Loo Chin. Tan, Mei Yen. Yeo, Yin Yin. |
| author2 | Speece, Mark Williams |
| author_facet | Speece, Mark Williams Liow, Loo Chin. Tan, Mei Yen. Yeo, Yin Yin. |
| author_sort | Liow, Loo Chin. |
| collection | NTU |
| description | We segment the consumers in the four cafes, Coffee Club, Starbucks, Spinelli and The Coffee Bean & Tea Leave, based on the attributes they seek for. Thus, the individual four cafes will better cater to the needs of their target segments respectively. |
| first_indexed | 2024-10-01T04:18:31Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11490 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:18:31Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/114902023-05-19T07:23:14Z Manager vs consumer perception of specialty coffee cafe attributes. Liow, Loo Chin. Tan, Mei Yen. Yeo, Yin Yin. Speece, Mark Williams Nanyang Business School DRNTU::Business::Marketing::Consumer behavior We segment the consumers in the four cafes, Coffee Club, Starbucks, Spinelli and The Coffee Bean & Tea Leave, based on the attributes they seek for. Thus, the individual four cafes will better cater to the needs of their target segments respectively. 2008-09-24T07:55:45Z 2008-09-24T07:55:45Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11490 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Liow, Loo Chin. Tan, Mei Yen. Yeo, Yin Yin. Manager vs consumer perception of specialty coffee cafe attributes. |
| title | Manager vs consumer perception of specialty coffee cafe attributes. |
| title_full | Manager vs consumer perception of specialty coffee cafe attributes. |
| title_fullStr | Manager vs consumer perception of specialty coffee cafe attributes. |
| title_full_unstemmed | Manager vs consumer perception of specialty coffee cafe attributes. |
| title_short | Manager vs consumer perception of specialty coffee cafe attributes. |
| title_sort | manager vs consumer perception of specialty coffee cafe attributes |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/11490 |
| work_keys_str_mv | AT liowloochin managervsconsumerperceptionofspecialtycoffeecafeattributes AT tanmeiyen managervsconsumerperceptionofspecialtycoffeecafeattributes AT yeoyinyin managervsconsumerperceptionofspecialtycoffeecafeattributes |