Comparison of spousal influence on family purchase decision-making between the United States and Singapore.

Our research intends to find out similarities and differences between family purchase decision-making between American and Singaporean families. In addition, cross-cultural implications are examined.

Bibliographic Details
Main Authors: Ng, Kuan Hwa., Tan, Wendy Wan Li., Teo, Chai Ying.
Other Authors: Xia, Yang
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11495
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author Ng, Kuan Hwa.
Tan, Wendy Wan Li.
Teo, Chai Ying.
author2 Xia, Yang
author_facet Xia, Yang
Ng, Kuan Hwa.
Tan, Wendy Wan Li.
Teo, Chai Ying.
author_sort Ng, Kuan Hwa.
collection NTU
description Our research intends to find out similarities and differences between family purchase decision-making between American and Singaporean families. In addition, cross-cultural implications are examined.
first_indexed 2024-10-01T02:37:09Z
format Final Year Project (FYP)
id ntu-10356/11495
institution Nanyang Technological University
last_indexed 2024-10-01T02:37:09Z
publishDate 2008
record_format dspace
spelling ntu-10356/114952023-05-19T06:09:00Z Comparison of spousal influence on family purchase decision-making between the United States and Singapore. Ng, Kuan Hwa. Tan, Wendy Wan Li. Teo, Chai Ying. Xia, Yang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our research intends to find out similarities and differences between family purchase decision-making between American and Singaporean families. In addition, cross-cultural implications are examined. 2008-09-24T07:55:49Z 2008-09-24T07:55:49Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11495 Nanyang Technological University application/pdf
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Ng, Kuan Hwa.
Tan, Wendy Wan Li.
Teo, Chai Ying.
Comparison of spousal influence on family purchase decision-making between the United States and Singapore.
title Comparison of spousal influence on family purchase decision-making between the United States and Singapore.
title_full Comparison of spousal influence on family purchase decision-making between the United States and Singapore.
title_fullStr Comparison of spousal influence on family purchase decision-making between the United States and Singapore.
title_full_unstemmed Comparison of spousal influence on family purchase decision-making between the United States and Singapore.
title_short Comparison of spousal influence on family purchase decision-making between the United States and Singapore.
title_sort comparison of spousal influence on family purchase decision making between the united states and singapore
topic DRNTU::Business::Marketing::Consumer behavior
url http://hdl.handle.net/10356/11495
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AT tanwendywanli comparisonofspousalinfluenceonfamilypurchasedecisionmakingbetweentheunitedstatesandsingapore
AT teochaiying comparisonofspousalinfluenceonfamilypurchasedecisionmakingbetweentheunitedstatesandsingapore