Leadership : content analysis of the portrayal of charismatic leader, Sim Wong Hoo by Media in Singapore and US.

As postulated by Hofstede, cultures differ in their extent of collectivism and individualism. Building on this concept, this paper seeks to investigate the impact of mass media on the portrayal of a leader, Sim Wong Hoo in Singapore and US. The research is supported by the research method of content...

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Bibliographic Details
Main Authors: Chee, Sau Ern., Quek, Li Hao., Pua, Yan Ping.
Other Authors: Koh, Siew Kuan
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11588

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