CDAU promotional campaign.
Having started fairly recently in April 2006, not many people have heard of the Civil Defence Auxiliary Unit (CDAU), the uniformed voluntary arm of the Singapore Civil Defence Force (SCDF). Increasing the target audience’s awareness of the auxiliary unit, their interest and their desire to voluntee...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1163 |
| _version_ | 1826111454307155968 |
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| author | Chew, Pamela Siew Kim. Hui, Clio Nai Sum. Lee, Hui Shan. Li, Muyun. |
| author2 | Lee, Chun Wah |
| author_facet | Lee, Chun Wah Chew, Pamela Siew Kim. Hui, Clio Nai Sum. Lee, Hui Shan. Li, Muyun. |
| author_sort | Chew, Pamela Siew Kim. |
| collection | NTU |
| description | Having started fairly recently in April 2006, not many people have heard of the Civil Defence Auxiliary Unit (CDAU), the uniformed voluntary arm of the Singapore Civil Defence Force (SCDF). Increasing the target audience’s awareness of the auxiliary unit, their interest and their desire to volunteer with the unit are the main objectives of the team’s campaign, while attracting more suitable volunteers is a secondary objective. The core of the campaign is a series of roadshows held at various public hospitals over a three-week period and a CDAU open house event held at the Alexandra Fire Station. The approach is a fresh one as previous promotional efforts had not targeted medical personnel. |
| first_indexed | 2024-10-01T02:50:59Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1163 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:50:59Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/11632019-12-10T12:02:38Z CDAU promotional campaign. Chew, Pamela Siew Kim. Hui, Clio Nai Sum. Lee, Hui Shan. Li, Muyun. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Having started fairly recently in April 2006, not many people have heard of the Civil Defence Auxiliary Unit (CDAU), the uniformed voluntary arm of the Singapore Civil Defence Force (SCDF). Increasing the target audience’s awareness of the auxiliary unit, their interest and their desire to volunteer with the unit are the main objectives of the team’s campaign, while attracting more suitable volunteers is a secondary objective. The core of the campaign is a series of roadshows held at various public hospitals over a three-week period and a CDAU open house event held at the Alexandra Fire Station. The approach is a fresh one as previous promotional efforts had not targeted medical personnel. Bachelor of Communication Studies 2008-09-10T07:15:02Z 2008-09-10T07:15:02Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/1163 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Chew, Pamela Siew Kim. Hui, Clio Nai Sum. Lee, Hui Shan. Li, Muyun. CDAU promotional campaign. |
| title | CDAU promotional campaign. |
| title_full | CDAU promotional campaign. |
| title_fullStr | CDAU promotional campaign. |
| title_full_unstemmed | CDAU promotional campaign. |
| title_short | CDAU promotional campaign. |
| title_sort | cdau promotional campaign |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns |
| url | http://hdl.handle.net/10356/1163 |
| work_keys_str_mv | AT chewpamelasiewkim cdaupromotionalcampaign AT huiclionaisum cdaupromotionalcampaign AT leehuishan cdaupromotionalcampaign AT limuyun cdaupromotionalcampaign |