Does country of origin matter to Singaporean consumers in evaluating food products?
This study examines the influence of Country of Origin (COO) relative to other attributes on Singaporean consumers’ evaluation of food.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11641 |
| _version_ | 1826122310478725120 |
|---|---|
| author | Chen, Kheng Fatt. Han, Seck Teng. Lim, Chee Boon. |
| author2 | Xia, Yang |
| author_facet | Xia, Yang Chen, Kheng Fatt. Han, Seck Teng. Lim, Chee Boon. |
| author_sort | Chen, Kheng Fatt. |
| collection | NTU |
| description | This study examines the influence of Country of Origin (COO) relative to other attributes on Singaporean consumers’ evaluation of food. |
| first_indexed | 2024-10-01T05:46:24Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11641 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:46:24Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/116412023-05-19T05:44:55Z Does country of origin matter to Singaporean consumers in evaluating food products? Chen, Kheng Fatt. Han, Seck Teng. Lim, Chee Boon. Xia, Yang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study examines the influence of Country of Origin (COO) relative to other attributes on Singaporean consumers’ evaluation of food. 2008-09-24T07:57:20Z 2008-09-24T07:57:20Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11641 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Chen, Kheng Fatt. Han, Seck Teng. Lim, Chee Boon. Does country of origin matter to Singaporean consumers in evaluating food products? |
| title | Does country of origin matter to Singaporean consumers in evaluating food products? |
| title_full | Does country of origin matter to Singaporean consumers in evaluating food products? |
| title_fullStr | Does country of origin matter to Singaporean consumers in evaluating food products? |
| title_full_unstemmed | Does country of origin matter to Singaporean consumers in evaluating food products? |
| title_short | Does country of origin matter to Singaporean consumers in evaluating food products? |
| title_sort | does country of origin matter to singaporean consumers in evaluating food products |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/11641 |
| work_keys_str_mv | AT chenkhengfatt doescountryoforiginmattertosingaporeanconsumersinevaluatingfoodproducts AT hanseckteng doescountryoforiginmattertosingaporeanconsumersinevaluatingfoodproducts AT limcheeboon doescountryoforiginmattertosingaporeanconsumersinevaluatingfoodproducts |