Does country of origin matter to Singaporean consumers in evaluating food products?

Does country of origin matter to Singaporean consumers in evaluating food products?

This study examines the influence of Country of Origin (COO) relative to other attributes on Singaporean consumers’ evaluation of food.

Bibliographic Details
Main Authors: Chen, Kheng Fatt., Han, Seck Teng., Lim, Chee Boon.
Other Authors: Xia, Yang
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/11641

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