Singaporean online book buyer : all you need to know
This study is conducted with the objective of identifying the profile of a typical Singaporean who shops online for books, as well as the factors deemed important in determining his repeat online purchase.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11664 |