Exploratory study on the effectiveness of three retailing models.
Traditional retailing has been transformed dramatically in recent years due to the explosion of opportunities generated by advanced infomration technology. The emergence of electronic commerce has presented both new opportunities and threats for busines. With internet access becoming ubiquitious, th...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11668 |
| _version_ | 1826127657891266560 |
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| author | Seah, Catherine Geok Choo. Yip, Lai Mei. Wong, Felicia Kwai Inn. |
| author2 | Xin, Yang |
| author_facet | Xin, Yang Seah, Catherine Geok Choo. Yip, Lai Mei. Wong, Felicia Kwai Inn. |
| author_sort | Seah, Catherine Geok Choo. |
| collection | NTU |
| description | Traditional retailing has been transformed dramatically in recent years due to the explosion of opportunities generated by advanced infomration technology. The emergence of electronic commerce has presented both new opportunities and threats for busines. With internet access becoming ubiquitious, the internet is being used as a tool for communication as well as a platform for business transactions and operations. This study aims to gain a better understanding of three business models currently used in retailing, traditional "brick-and-mortar", online and "click-and-mortar", and suggest appropriate strategies to be adopted. An exploratory study was undertaken to study their characteristics, key success factors and challenges, and determine the consumer attitudes and behaviours of cyber-buyers and non cyber buyers towards online shopping. |
| first_indexed | 2024-10-01T07:12:09Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11668 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:12:09Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/116682023-05-19T06:16:17Z Exploratory study on the effectiveness of three retailing models. Seah, Catherine Geok Choo. Yip, Lai Mei. Wong, Felicia Kwai Inn. Xin, Yang Nanyang Business School DRNTU::Business::International business::Retail Traditional retailing has been transformed dramatically in recent years due to the explosion of opportunities generated by advanced infomration technology. The emergence of electronic commerce has presented both new opportunities and threats for busines. With internet access becoming ubiquitious, the internet is being used as a tool for communication as well as a platform for business transactions and operations. This study aims to gain a better understanding of three business models currently used in retailing, traditional "brick-and-mortar", online and "click-and-mortar", and suggest appropriate strategies to be adopted. An exploratory study was undertaken to study their characteristics, key success factors and challenges, and determine the consumer attitudes and behaviours of cyber-buyers and non cyber buyers towards online shopping. 2008-09-24T07:57:39Z 2008-09-24T07:57:39Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11668 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::International business::Retail Seah, Catherine Geok Choo. Yip, Lai Mei. Wong, Felicia Kwai Inn. Exploratory study on the effectiveness of three retailing models. |
| title | Exploratory study on the effectiveness of three retailing models. |
| title_full | Exploratory study on the effectiveness of three retailing models. |
| title_fullStr | Exploratory study on the effectiveness of three retailing models. |
| title_full_unstemmed | Exploratory study on the effectiveness of three retailing models. |
| title_short | Exploratory study on the effectiveness of three retailing models. |
| title_sort | exploratory study on the effectiveness of three retailing models |
| topic | DRNTU::Business::International business::Retail |
| url | http://hdl.handle.net/10356/11668 |
| work_keys_str_mv | AT seahcatherinegeokchoo exploratorystudyontheeffectivenessofthreeretailingmodels AT yiplaimei exploratorystudyontheeffectivenessofthreeretailingmodels AT wongfeliciakwaiinn exploratorystudyontheeffectivenessofthreeretailingmodels |