Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.
This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalizati...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11703 |
| Summary: | This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalization has also led to the improvement of image of products made in less developed countries but there needs to be further research to prove this statistically. |
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