Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.
This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalizati...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11703 |
| _version_ | 1826118779179892736 |
|---|---|
| author | Lim, Lay Koon. Ng, Hwee Kheng. Teo, Puay Yee. |
| author2 | Xia, Yang |
| author_facet | Xia, Yang Lim, Lay Koon. Ng, Hwee Kheng. Teo, Puay Yee. |
| author_sort | Lim, Lay Koon. |
| collection | NTU |
| description | This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalization has also led to the improvement of image of products made in less developed countries but there needs to be further research to prove this statistically. |
| first_indexed | 2024-10-01T04:49:04Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/11703 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:49:04Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/117032023-05-19T06:08:59Z Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators. Lim, Lay Koon. Ng, Hwee Kheng. Teo, Puay Yee. Xia, Yang Nanyang Business School DRNTU::Business::Advertising::Product This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalization has also led to the improvement of image of products made in less developed countries but there needs to be further research to prove this statistically. 2008-09-24T07:58:02Z 2008-09-24T07:58:02Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11703 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Product Lim, Lay Koon. Ng, Hwee Kheng. Teo, Puay Yee. Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators. |
| title | Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators. |
| title_full | Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators. |
| title_fullStr | Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators. |
| title_full_unstemmed | Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators. |
| title_short | Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators. |
| title_sort | country of origin coo perceived product quality role of brand name and globalization as moderators |
| topic | DRNTU::Business::Advertising::Product |
| url | http://hdl.handle.net/10356/11703 |
| work_keys_str_mv | AT limlaykoon countryoforigincooperceivedproductqualityroleofbrandnameandglobalizationasmoderators AT nghweekheng countryoforigincooperceivedproductqualityroleofbrandnameandglobalizationasmoderators AT teopuayyee countryoforigincooperceivedproductqualityroleofbrandnameandglobalizationasmoderators |