Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.

Provides a more customer-focused analysis of the service quality in the Singapore mobile phone industry after full liberalisation on April 1, 2000 using the SERVQUAL Model. Compares among the 3 market players: SingTel, M1 and StarHub; and attempts to highlight the possible actions likely to be take...

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Bibliographic Details
Main Authors: Phua, Kevin Tshi Howe., Koh, Kok Beng., Goh, Jayson Chor Hong.
Other Authors: Assafa Endeshaw Mohammed
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11705
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author Phua, Kevin Tshi Howe.
Koh, Kok Beng.
Goh, Jayson Chor Hong.
author2 Assafa Endeshaw Mohammed
author_facet Assafa Endeshaw Mohammed
Phua, Kevin Tshi Howe.
Koh, Kok Beng.
Goh, Jayson Chor Hong.
author_sort Phua, Kevin Tshi Howe.
collection NTU
description Provides a more customer-focused analysis of the service quality in the Singapore mobile phone industry after full liberalisation on April 1, 2000 using the SERVQUAL Model. Compares among the 3 market players: SingTel, M1 and StarHub; and attempts to highlight the possible actions likely to be taken by dissatisfied customers.
first_indexed 2024-10-01T07:58:24Z
format Final Year Project (FYP)
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institution Nanyang Technological University
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publishDate 2008
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spelling ntu-10356/117052023-05-19T03:30:07Z Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective. Phua, Kevin Tshi Howe. Koh, Kok Beng. Goh, Jayson Chor Hong. Assafa Endeshaw Mohammed Nanyang Business School DRNTU::Business::Marketing::Customer services Provides a more customer-focused analysis of the service quality in the Singapore mobile phone industry after full liberalisation on April 1, 2000 using the SERVQUAL Model. Compares among the 3 market players: SingTel, M1 and StarHub; and attempts to highlight the possible actions likely to be taken by dissatisfied customers. 2008-09-24T07:58:03Z 2008-09-24T07:58:03Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11705 Nanyang Technological University application/pdf
spellingShingle DRNTU::Business::Marketing::Customer services
Phua, Kevin Tshi Howe.
Koh, Kok Beng.
Goh, Jayson Chor Hong.
Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
title Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
title_full Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
title_fullStr Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
title_full_unstemmed Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
title_short Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
title_sort service quality in the singapore mobile phone industry after 1 april 2000 the consumer s perspective
topic DRNTU::Business::Marketing::Customer services
url http://hdl.handle.net/10356/11705
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