Treasure8 AWWA fundraising marathon
This paper presents the collaboration between our Final Year Project (FYP) group and the Asian Women’s Welfare Association (AWWA) Special School (AWWASS) in a campaign to raise awareness and funds for them. Due to a lack of public awareness and a new government ruling, AWWASS has found itself in mon...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1174 |
| _version_ | 1811680333453590528 |
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| author | Chey, Elise Ke Xin Pan, Jobeth Jiayi Tan, Maxine Yin Ping Tan, Michele Hui Shi |
| author2 | Frith, Katherine Toland |
| author_facet | Frith, Katherine Toland Chey, Elise Ke Xin Pan, Jobeth Jiayi Tan, Maxine Yin Ping Tan, Michele Hui Shi |
| author_sort | Chey, Elise Ke Xin |
| collection | NTU |
| description | This paper presents the collaboration between our Final Year Project (FYP) group and the Asian Women’s Welfare Association (AWWA) Special School (AWWASS) in a campaign to raise awareness and funds for them. Due to a lack of public awareness and a new government ruling, AWWASS has found itself in monetary deficit of up to $42,000 in 2006. Through our FYP we aim to help ease their financial burden as well as place AWWA in public consciousness for future donations. Our campaign comprised publicity efforts (including media coverage and a two-day postcard giveaway) and a three-day, two-night round-island fundraising marathon held in February on the weekend before Valentine’s Day. The charity effort was supported by our Guest of Honour, Minister of Parliament Teo Ser Luck and VIP guest, the Dean of Students of Nanyang Technological University (NTU), Associate Professor Lok Tat Seng. The successful campaign, called Treasure8, garnered a total of $17,700.75 in funds which were presented to AWWASS. This paper covers our research, preparation for the event, description of the event, and an evaluation of our efforts. |
| first_indexed | 2024-10-01T03:23:23Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1174 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:23:23Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/11742019-12-10T12:33:16Z Treasure8 AWWA fundraising marathon Chey, Elise Ke Xin Pan, Jobeth Jiayi Tan, Maxine Yin Ping Tan, Michele Hui Shi Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication This paper presents the collaboration between our Final Year Project (FYP) group and the Asian Women’s Welfare Association (AWWA) Special School (AWWASS) in a campaign to raise awareness and funds for them. Due to a lack of public awareness and a new government ruling, AWWASS has found itself in monetary deficit of up to $42,000 in 2006. Through our FYP we aim to help ease their financial burden as well as place AWWA in public consciousness for future donations. Our campaign comprised publicity efforts (including media coverage and a two-day postcard giveaway) and a three-day, two-night round-island fundraising marathon held in February on the weekend before Valentine’s Day. The charity effort was supported by our Guest of Honour, Minister of Parliament Teo Ser Luck and VIP guest, the Dean of Students of Nanyang Technological University (NTU), Associate Professor Lok Tat Seng. The successful campaign, called Treasure8, garnered a total of $17,700.75 in funds which were presented to AWWASS. This paper covers our research, preparation for the event, description of the event, and an evaluation of our efforts. Bachelor of Communication Studies 2008-09-10T07:15:09Z 2008-09-10T07:15:09Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/1174 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication Chey, Elise Ke Xin Pan, Jobeth Jiayi Tan, Maxine Yin Ping Tan, Michele Hui Shi Treasure8 AWWA fundraising marathon |
| title | Treasure8 AWWA fundraising marathon |
| title_full | Treasure8 AWWA fundraising marathon |
| title_fullStr | Treasure8 AWWA fundraising marathon |
| title_full_unstemmed | Treasure8 AWWA fundraising marathon |
| title_short | Treasure8 AWWA fundraising marathon |
| title_sort | treasure8 awwa fundraising marathon |
| topic | DRNTU::Social sciences::Communication::Promotional communication |
| url | http://hdl.handle.net/10356/1174 |
| work_keys_str_mv | AT cheyelisekexin treasure8awwafundraisingmarathon AT panjobethjiayi treasure8awwafundraisingmarathon AT tanmaxineyinping treasure8awwafundraisingmarathon AT tanmichelehuishi treasure8awwafundraisingmarathon |