When living to the fullest really matters
Fort89 is a group of four undergraduates from Nanyang Technological University’s Wee Kim Wee School of Communication and Information. Serving as communication consultants to Assisi Hospice, we executed a strategic communication campaign from October 2006 to March 2007. The campaign, “When Living to...
| Main Authors: | , , , , |
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| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1192 |
| _version_ | 1811682802634063872 |
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| author | Lim, Medha May San Low, Jia Rong Tan, Joanna Li Ling Wong, Pui San Felicia |
| author2 | Lee, Chun Wah |
| author_facet | Lee, Chun Wah Lim, Medha May San Low, Jia Rong Tan, Joanna Li Ling Wong, Pui San Felicia |
| author_sort | Lim, Medha May San |
| collection | NTU |
| description | Fort89 is a group of four undergraduates from Nanyang Technological University’s Wee Kim Wee School of Communication and Information. Serving as communication consultants to Assisi Hospice, we executed a strategic communication campaign from October 2006 to March 2007. The campaign, “When Living to the Fullest Really Matters”, seeks to inform and educate Assisi’s identified publics about palliative care in Singapore. With research and theoretical frameworks in place, we employed strategic communication approaches to effectively reach out to target publics and achieve our objectives. This report documents the strategy and tactics used in the campaign, as well as the limitations faced. From our campaign evaluation, we established a platform for Assisi to learn and continue such efforts in its future plans. |
| first_indexed | 2024-10-01T04:02:38Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1192 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:02:38Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/11922019-12-10T12:47:06Z When living to the fullest really matters Lim, Medha May San Low, Jia Rong Tan, Joanna Li Ling Wong, Pui San Felicia Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Fort89 is a group of four undergraduates from Nanyang Technological University’s Wee Kim Wee School of Communication and Information. Serving as communication consultants to Assisi Hospice, we executed a strategic communication campaign from October 2006 to March 2007. The campaign, “When Living to the Fullest Really Matters”, seeks to inform and educate Assisi’s identified publics about palliative care in Singapore. With research and theoretical frameworks in place, we employed strategic communication approaches to effectively reach out to target publics and achieve our objectives. This report documents the strategy and tactics used in the campaign, as well as the limitations faced. From our campaign evaluation, we established a platform for Assisi to learn and continue such efforts in its future plans. Bachelor of Communication Studies 2008-09-10T07:15:18Z 2008-09-10T07:15:18Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/1192 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Lim, Medha May San Low, Jia Rong Tan, Joanna Li Ling Wong, Pui San Felicia When living to the fullest really matters |
| title | When living to the fullest really matters |
| title_full | When living to the fullest really matters |
| title_fullStr | When living to the fullest really matters |
| title_full_unstemmed | When living to the fullest really matters |
| title_short | When living to the fullest really matters |
| title_sort | when living to the fullest really matters |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns |
| url | http://hdl.handle.net/10356/1192 |
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