When love blossom: a campaign on pregnancy for the parents-to-be in Singapore.
This paper presents the collaboration between aLife and a group of three final-year students, Chen Jieting, Lim Si Min, and Mok Kai Lynn, from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU). This communication campaign sets out to increase awareness and p...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1196 |
| _version_ | 1826128103488880640 |
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| author | Lim, Si Min. Mok, Kai Lynn. Chen, Jieting. |
| author2 | Mak, Angela Ka Ying |
| author_facet | Mak, Angela Ka Ying Lim, Si Min. Mok, Kai Lynn. Chen, Jieting. |
| author_sort | Lim, Si Min. |
| collection | NTU |
| description | This paper presents the collaboration between aLife and a group of three final-year students, Chen Jieting, Lim Si Min, and Mok Kai Lynn, from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU). This communication campaign sets out to increase awareness and participation levels aLife and also impact the pregnancy scene in Singapore. Through measurement of the campaign’s total advertising equivalent value, the campaign has achieved substantial media coverage. This paper detailed our research that directed the communication plans, strategies and implementations for our campaign, and an evaluation of our efforts. |
| first_indexed | 2024-10-01T07:19:27Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1196 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:19:27Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/11962019-12-10T12:02:35Z When love blossom: a campaign on pregnancy for the parents-to-be in Singapore. Lim, Si Min. Mok, Kai Lynn. Chen, Jieting. Mak, Angela Ka Ying Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns This paper presents the collaboration between aLife and a group of three final-year students, Chen Jieting, Lim Si Min, and Mok Kai Lynn, from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU). This communication campaign sets out to increase awareness and participation levels aLife and also impact the pregnancy scene in Singapore. Through measurement of the campaign’s total advertising equivalent value, the campaign has achieved substantial media coverage. This paper detailed our research that directed the communication plans, strategies and implementations for our campaign, and an evaluation of our efforts. Bachelor of Communication Studies 2008-09-10T07:15:19Z 2008-09-10T07:15:19Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/1196 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Lim, Si Min. Mok, Kai Lynn. Chen, Jieting. When love blossom: a campaign on pregnancy for the parents-to-be in Singapore. |
| title | When love blossom: a campaign on pregnancy for the parents-to-be in Singapore. |
| title_full | When love blossom: a campaign on pregnancy for the parents-to-be in Singapore. |
| title_fullStr | When love blossom: a campaign on pregnancy for the parents-to-be in Singapore. |
| title_full_unstemmed | When love blossom: a campaign on pregnancy for the parents-to-be in Singapore. |
| title_short | When love blossom: a campaign on pregnancy for the parents-to-be in Singapore. |
| title_sort | when love blossom a campaign on pregnancy for the parents to be in singapore |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns |
| url | http://hdl.handle.net/10356/1196 |
| work_keys_str_mv | AT limsimin whenloveblossomacampaignonpregnancyfortheparentstobeinsingapore AT mokkailynn whenloveblossomacampaignonpregnancyfortheparentstobeinsingapore AT chenjieting whenloveblossomacampaignonpregnancyfortheparentstobeinsingapore |