Unravelling the red ribbon : towards an effective aids education advertising campaign.

Unravelling the red ribbon : towards an effective aids education advertising campaign.

The project is aimed at conceptualising an AIDS education advertising campaign for people with high-risk behaviours.

Bibliographic Details
Main Authors: Chew, Eddie Ee Koon., Lee, Jaime Kee Hock.
Other Authors: Lee, Chun Wah
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1270

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