Shipping yield management model for liner shipping
Yield management is commonly used in transportation and service industries, particularly in the airlines and hotels. With the immense profitable results that brought to the companies employing yield management, it is worth a study on its implementation on the shipping industry as well. With the u...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/12727 |
| _version_ | 1811685027087384576 |
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| author | Cheng, Meifeng. Seah, Zhi Ling. Tan, Verity Lay Shan. |
| author2 | Chen, Po-Han |
| author_facet | Chen, Po-Han Cheng, Meifeng. Seah, Zhi Ling. Tan, Verity Lay Shan. |
| author_sort | Cheng, Meifeng. |
| collection | NTU |
| description | Yield management is commonly used in transportation and service industries,
particularly in the airlines and hotels. With the immense profitable results that brought to
the companies employing yield management, it is worth a study on its implementation on
the shipping industry as well. With the upsurge of containerisation and liner services,
yield management appears most viable in the liner shipping industry. This holds
especially true when competition continues to soar and many alliances and M&A are
taking place in liner industry. As such, the employment of yield management model in
liner companies may opt for operational or management improvements within the
company whilst strategic alliance is viewed as an option of enhancing portfolio rather
than yield generation. |
| first_indexed | 2024-10-01T04:37:59Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/12727 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:37:59Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/127272023-03-03T17:26:02Z Shipping yield management model for liner shipping Cheng, Meifeng. Seah, Zhi Ling. Tan, Verity Lay Shan. Chen, Po-Han School of Civil and Environmental Engineering DRNTU::Engineering::Maritime studies::Maritime management and business Yield management is commonly used in transportation and service industries, particularly in the airlines and hotels. With the immense profitable results that brought to the companies employing yield management, it is worth a study on its implementation on the shipping industry as well. With the upsurge of containerisation and liner services, yield management appears most viable in the liner shipping industry. This holds especially true when competition continues to soar and many alliances and M&A are taking place in liner industry. As such, the employment of yield management model in liner companies may opt for operational or management improvements within the company whilst strategic alliance is viewed as an option of enhancing portfolio rather than yield generation. Bachelor of Science (Maritime Studies) 2008-10-07T01:35:46Z 2008-10-07T01:35:46Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/12727 en 47 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Maritime studies::Maritime management and business Cheng, Meifeng. Seah, Zhi Ling. Tan, Verity Lay Shan. Shipping yield management model for liner shipping |
| title | Shipping yield management model for liner shipping |
| title_full | Shipping yield management model for liner shipping |
| title_fullStr | Shipping yield management model for liner shipping |
| title_full_unstemmed | Shipping yield management model for liner shipping |
| title_short | Shipping yield management model for liner shipping |
| title_sort | shipping yield management model for liner shipping |
| topic | DRNTU::Engineering::Maritime studies::Maritime management and business |
| url | http://hdl.handle.net/10356/12727 |
| work_keys_str_mv | AT chengmeifeng shippingyieldmanagementmodelforlinershipping AT seahzhiling shippingyieldmanagementmodelforlinershipping AT tanveritylayshan shippingyieldmanagementmodelforlinershipping |