The competitive structure of the world shipbuilding industry : competitive dynamics and marketing strategies
This paper studies both the competitive dynamics and marketing strategies of the world shipbuilding industry. There are currently over 400 shipyards building commercial ships worldwide. The world shipbuilding industry has been booming since 2004. 2007 was an incredible year with record earnings of f...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/12855 |
| _version_ | 1811677581194297344 |
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| author | Chee, Emerald Meizhi. Chen, Chunxiao. Niu, Wenjue. |
| author2 | Williams, Edward Cameron Jr. |
| author_facet | Williams, Edward Cameron Jr. Chee, Emerald Meizhi. Chen, Chunxiao. Niu, Wenjue. |
| author_sort | Chee, Emerald Meizhi. |
| collection | NTU |
| description | This paper studies both the competitive dynamics and marketing strategies of the world shipbuilding industry. There are currently over 400 shipyards building commercial ships worldwide. The world shipbuilding industry has been booming since 2004. 2007 was an incredible year with record earnings of freight for both the dry bulk and tanker sectors. In the
same year, newbuilding contract levels also reached unprecedented highs. Rivalry among
competing shipbuilders is the strongest of the five competitive forces defined by Porter. Asian shipbuilders dominate bulk carriers, container ships, general cargo vessels and tankers. While shipbuilding in Europe has declined in terms of relatively simple vessels, the fort is still being
held in vessels which require higher technology, mostly in the offshore and cruise/passenger markets. In the Americas, U.S. and Brazil have cabotage laws which help to keep their shipbuilding market commercially viable. The outlook for the shipbuilding industry in 5 years is full of uncertainty. As with all economic cycles, every boom has a downturn, and the current
boom may not last much longer. |
| first_indexed | 2024-10-01T02:39:38Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/12855 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:39:38Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/128552023-03-03T16:50:38Z The competitive structure of the world shipbuilding industry : competitive dynamics and marketing strategies Chee, Emerald Meizhi. Chen, Chunxiao. Niu, Wenjue. Williams, Edward Cameron Jr. School of Civil and Environmental Engineering DRNTU::Engineering::Maritime studies::Maritime management and business This paper studies both the competitive dynamics and marketing strategies of the world shipbuilding industry. There are currently over 400 shipyards building commercial ships worldwide. The world shipbuilding industry has been booming since 2004. 2007 was an incredible year with record earnings of freight for both the dry bulk and tanker sectors. In the same year, newbuilding contract levels also reached unprecedented highs. Rivalry among competing shipbuilders is the strongest of the five competitive forces defined by Porter. Asian shipbuilders dominate bulk carriers, container ships, general cargo vessels and tankers. While shipbuilding in Europe has declined in terms of relatively simple vessels, the fort is still being held in vessels which require higher technology, mostly in the offshore and cruise/passenger markets. In the Americas, U.S. and Brazil have cabotage laws which help to keep their shipbuilding market commercially viable. The outlook for the shipbuilding industry in 5 years is full of uncertainty. As with all economic cycles, every boom has a downturn, and the current boom may not last much longer. Bachelor of Science (Maritime Studies) 2008-10-07T01:37:28Z 2008-10-07T01:37:28Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/12855 en 57 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Maritime studies::Maritime management and business Chee, Emerald Meizhi. Chen, Chunxiao. Niu, Wenjue. The competitive structure of the world shipbuilding industry : competitive dynamics and marketing strategies |
| title | The competitive structure of the world shipbuilding industry : competitive dynamics and marketing strategies |
| title_full | The competitive structure of the world shipbuilding industry : competitive dynamics and marketing strategies |
| title_fullStr | The competitive structure of the world shipbuilding industry : competitive dynamics and marketing strategies |
| title_full_unstemmed | The competitive structure of the world shipbuilding industry : competitive dynamics and marketing strategies |
| title_short | The competitive structure of the world shipbuilding industry : competitive dynamics and marketing strategies |
| title_sort | competitive structure of the world shipbuilding industry competitive dynamics and marketing strategies |
| topic | DRNTU::Engineering::Maritime studies::Maritime management and business |
| url | http://hdl.handle.net/10356/12855 |
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