Public relations in the Internet age : benefits to the SMEs.
A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1291 |
| _version_ | 1826118618257031168 |
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| author | Loh, Mathew. Low, Desiree. Ong, Reana. |
| author2 | Aw, Annette |
| author_facet | Aw, Annette Loh, Mathew. Low, Desiree. Ong, Reana. |
| author_sort | Loh, Mathew. |
| collection | NTU |
| description | A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered. |
| first_indexed | 2024-10-01T04:46:26Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1291 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:46:26Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/12912019-12-10T11:37:57Z Public relations in the Internet age : benefits to the SMEs. Loh, Mathew. Low, Desiree. Ong, Reana. Aw, Annette Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered. Bachelor of Communication Studies 2008-09-10T07:16:00Z 2008-09-10T07:16:00Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/1291 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication Loh, Mathew. Low, Desiree. Ong, Reana. Public relations in the Internet age : benefits to the SMEs. |
| title | Public relations in the Internet age : benefits to the SMEs. |
| title_full | Public relations in the Internet age : benefits to the SMEs. |
| title_fullStr | Public relations in the Internet age : benefits to the SMEs. |
| title_full_unstemmed | Public relations in the Internet age : benefits to the SMEs. |
| title_short | Public relations in the Internet age : benefits to the SMEs. |
| title_sort | public relations in the internet age benefits to the smes |
| topic | DRNTU::Social sciences::Communication::Promotional communication |
| url | http://hdl.handle.net/10356/1291 |
| work_keys_str_mv | AT lohmathew publicrelationsintheinternetagebenefitstothesmes AT lowdesiree publicrelationsintheinternetagebenefitstothesmes AT ongreana publicrelationsintheinternetagebenefitstothesmes |