HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.
In order to develop a set of print advertising concepts to aid the adoption of health-protective behavours, six recommendations or criteria are derived from a litany of literature, advocating the use of condoms to fight HIV infection.
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1320 |