Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.
In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1327 |
| Summary: | In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia. |
|---|