Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia.
In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1327 |
| _version_ | 1811686977557233664 |
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| author | Ho, Lauran Wai Leng. Lee, Kiat Chin. Yeow, Shie Yng. |
| author2 | Lee, Chun Wah |
| author_facet | Lee, Chun Wah Ho, Lauran Wai Leng. Lee, Kiat Chin. Yeow, Shie Yng. |
| author_sort | Ho, Lauran Wai Leng. |
| collection | NTU |
| description | In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia. |
| first_indexed | 2024-10-01T05:08:59Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1327 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:08:59Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/13272019-12-10T14:31:40Z Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia. Ho, Lauran Wai Leng. Lee, Kiat Chin. Yeow, Shie Yng. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 television advertisements taken from Singapore and Malaysia. Bachelor of Communication Studies 2008-09-10T07:16:14Z 2008-09-10T07:16:14Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1327 Nanyang Technological University 63 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies Ho, Lauran Wai Leng. Lee, Kiat Chin. Yeow, Shie Yng. Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia. |
| title | Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia. |
| title_full | Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia. |
| title_fullStr | Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia. |
| title_full_unstemmed | Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia. |
| title_short | Cultural influences in advertising : an analysis of English television advertisements in Singapore and Malaysia. |
| title_sort | cultural influences in advertising an analysis of english television advertisements in singapore and malaysia |
| topic | DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies |
| url | http://hdl.handle.net/10356/1327 |
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