Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.
This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management.
| Main Authors: | , |
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| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1365 |
| Summary: | This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management. |
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