Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.
This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management.
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1365 |
| _version_ | 1826118520936595456 |
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| author | Goh, June Hui Tse. Lim, Selina Lee Kian. |
| author2 | Sriramesh, Krishnamurthy |
| author_facet | Sriramesh, Krishnamurthy Goh, June Hui Tse. Lim, Selina Lee Kian. |
| author_sort | Goh, June Hui Tse. |
| collection | NTU |
| description | This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management. |
| first_indexed | 2024-10-01T04:44:49Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1365 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:44:49Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/13652019-12-10T13:51:29Z Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study. Goh, June Hui Tse. Lim, Selina Lee Kian. Sriramesh, Krishnamurthy Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management. Bachelor of Communication Studies 2008-09-10T07:16:30Z 2008-09-10T07:16:30Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/1365 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication Goh, June Hui Tse. Lim, Selina Lee Kian. Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study. |
| title | Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study. |
| title_full | Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study. |
| title_fullStr | Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study. |
| title_full_unstemmed | Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study. |
| title_short | Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study. |
| title_sort | strategic public relations management in singapore a case study using the generic principles of excellent public relations from the iabc excellence study |
| topic | DRNTU::Social sciences::Communication::Promotional communication |
| url | http://hdl.handle.net/10356/1365 |
| work_keys_str_mv | AT gohjunehuitse strategicpublicrelationsmanagementinsingaporeacasestudyusingthegenericprinciplesofexcellentpublicrelationsfromtheiabcexcellencestudy AT limselinaleekian strategicpublicrelationsmanagementinsingaporeacasestudyusingthegenericprinciplesofexcellentpublicrelationsfromtheiabcexcellencestudy |