A quantitative exploration of repeated advice-seeking on Reddit's r/relationships

Online spaces for users seeking advice for personal issues have existed since the introduction of the Internet to the public in the 1990s. Today, online advice-seeking is a commonplace activity. However, understanding of this phenomenon is still limited. Much research on advice has focused on the ev...

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Main Author: Kang, Bianca Ni Ying
Other Authors: Ho Moon-Ho Ringo
Format: Thesis-Master by Research
Language:English
Published: Nanyang Technological University 2020
Subjects:
Online Access:https://hdl.handle.net/10356/137027
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author Kang, Bianca Ni Ying
author2 Ho Moon-Ho Ringo
author_facet Ho Moon-Ho Ringo
Kang, Bianca Ni Ying
author_sort Kang, Bianca Ni Ying
collection NTU
description Online spaces for users seeking advice for personal issues have existed since the introduction of the Internet to the public in the 1990s. Today, online advice-seeking is a commonplace activity. However, understanding of this phenomenon is still limited. Much research on advice has focused on the evaluation and outcomes of advice, and on offline exchanges between non-stranger individuals. The current study was thus an exploratory step focused on identifying the factors related to repeated online advice-seeking behaviour. Specifically, the current study examined how (1) user-level differences and (2) differences in forum community reception may be associated with a user deciding to seek advice again on the same advice forum. One years’ worth of postings from a popular relational advice forum (Reddit’s r/relationships) and the posting activity of its users were analysed with the help of computational methods. Results indicated that certain user-level cues were predictive of repeat advice-seeking behaviour. Further analyses highlighted the importance of accounting for gender even when examining behaviour in a pseudonymous faceless environment. Practical implications and future directions were proposed and discussed.
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spelling ntu-10356/1370272020-10-28T08:29:22Z A quantitative exploration of repeated advice-seeking on Reddit's r/relationships Kang, Bianca Ni Ying Ho Moon-Ho Ringo School of Social Sciences homh@ntu.edu.sg Social sciences::Psychology Online spaces for users seeking advice for personal issues have existed since the introduction of the Internet to the public in the 1990s. Today, online advice-seeking is a commonplace activity. However, understanding of this phenomenon is still limited. Much research on advice has focused on the evaluation and outcomes of advice, and on offline exchanges between non-stranger individuals. The current study was thus an exploratory step focused on identifying the factors related to repeated online advice-seeking behaviour. Specifically, the current study examined how (1) user-level differences and (2) differences in forum community reception may be associated with a user deciding to seek advice again on the same advice forum. One years’ worth of postings from a popular relational advice forum (Reddit’s r/relationships) and the posting activity of its users were analysed with the help of computational methods. Results indicated that certain user-level cues were predictive of repeat advice-seeking behaviour. Further analyses highlighted the importance of accounting for gender even when examining behaviour in a pseudonymous faceless environment. Practical implications and future directions were proposed and discussed. Master of Arts 2020-02-13T04:57:37Z 2020-02-13T04:57:37Z 2019 Thesis-Master by Research Kang, B. N. Y. (2019). A quantitative exploration of repeated advice-seeking on Reddit's r/relationships. Master's thesis, Nanyang Technological University, Singapore. https://hdl.handle.net/10356/137027 10.32657/10356/137027 en This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). application/pdf Nanyang Technological University
spellingShingle Social sciences::Psychology
Kang, Bianca Ni Ying
A quantitative exploration of repeated advice-seeking on Reddit's r/relationships
title A quantitative exploration of repeated advice-seeking on Reddit's r/relationships
title_full A quantitative exploration of repeated advice-seeking on Reddit's r/relationships
title_fullStr A quantitative exploration of repeated advice-seeking on Reddit's r/relationships
title_full_unstemmed A quantitative exploration of repeated advice-seeking on Reddit's r/relationships
title_short A quantitative exploration of repeated advice-seeking on Reddit's r/relationships
title_sort quantitative exploration of repeated advice seeking on reddit s r relationships
topic Social sciences::Psychology
url https://hdl.handle.net/10356/137027
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