Combining two outcome frames to promote support for obesity-related policies
Guided by construal level theory (CLT), this study investigates the interplay between two framing approaches that address outcomes of obesity-related policies. A randomized experiment (N = 299) was conducted with a 2 (gain- vs. loss-frame) X 2 (societal- vs. individual-frame) between-participants de...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
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2020
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| Online Access: | https://hdl.handle.net/10356/137047 |
| _version_ | 1826130051875209216 |
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| author | Kim, Hye Kyung Lee, Tae Kyoung |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Kim, Hye Kyung Lee, Tae Kyoung |
| author_sort | Kim, Hye Kyung |
| collection | NTU |
| description | Guided by construal level theory (CLT), this study investigates the interplay between two framing approaches that address outcomes of obesity-related policies. A randomized experiment (N = 299) was conducted with a 2 (gain- vs. loss-frame) X 2 (societal- vs. individual-frame) between-participants design. Consistent with CLT, frame combinations with consistent construal levels were more persuasive. Compared to a societal-loss frame, a societal-gain frame was perceived as a stronger argument, which in turn increased policy support. Participants were also more likely to engage in healthier diets and physical activity when messages highlighted societal-gain rather than societal-loss. This study offers important insights for combining multiple framing approaches in a persuasive message to improve policy support as well as individual health decisions. |
| first_indexed | 2024-10-01T07:50:34Z |
| format | Journal Article |
| id | ntu-10356/137047 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:50:34Z |
| publishDate | 2020 |
| record_format | dspace |
| spelling | ntu-10356/1370472020-02-14T07:06:10Z Combining two outcome frames to promote support for obesity-related policies Kim, Hye Kyung Lee, Tae Kyoung Wee Kim Wee School of Communication and Information Social sciences::Communication Public Policy Obesity Guided by construal level theory (CLT), this study investigates the interplay between two framing approaches that address outcomes of obesity-related policies. A randomized experiment (N = 299) was conducted with a 2 (gain- vs. loss-frame) X 2 (societal- vs. individual-frame) between-participants design. Consistent with CLT, frame combinations with consistent construal levels were more persuasive. Compared to a societal-loss frame, a societal-gain frame was perceived as a stronger argument, which in turn increased policy support. Participants were also more likely to engage in healthier diets and physical activity when messages highlighted societal-gain rather than societal-loss. This study offers important insights for combining multiple framing approaches in a persuasive message to improve policy support as well as individual health decisions. Accepted version 2020-02-14T07:06:10Z 2020-02-14T07:06:10Z 2018 Journal Article Kim, H. K., & Lee, T. K. (2018). Combining two outcome frames to promote support for obesity-related policies. Journal of Health Communication, 23(8), 751-760. doi:10.1080/10810730.2018.1523261 1087-0730 https://hdl.handle.net/10356/137047 10.1080/10810730.2018.1523261 30289357 2-s2.0-85054545956 8 23 751 760 en Journal of Health Communication This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Health Communication on 5 Oct 2018, available online: http://www.tandfonline.com/10.1080/10810730.2018.1523261. application/pdf |
| spellingShingle | Social sciences::Communication Public Policy Obesity Kim, Hye Kyung Lee, Tae Kyoung Combining two outcome frames to promote support for obesity-related policies |
| title | Combining two outcome frames to promote support for obesity-related policies |
| title_full | Combining two outcome frames to promote support for obesity-related policies |
| title_fullStr | Combining two outcome frames to promote support for obesity-related policies |
| title_full_unstemmed | Combining two outcome frames to promote support for obesity-related policies |
| title_short | Combining two outcome frames to promote support for obesity-related policies |
| title_sort | combining two outcome frames to promote support for obesity related policies |
| topic | Social sciences::Communication Public Policy Obesity |
| url | https://hdl.handle.net/10356/137047 |
| work_keys_str_mv | AT kimhyekyung combiningtwooutcomeframestopromotesupportforobesityrelatedpolicies AT leetaekyoung combiningtwooutcomeframestopromotesupportforobesityrelatedpolicies |