Impact of culture on the pursuit of beauty : evidence from five countries

Human beings have always coveted beautiful objects, but the desire to look good is reaching new heights worldwide. Although the pursuit of beauty appears universal, industry evidence suggests that it is particularly strong in Asia. This research examines the effect of culture on the pursuit of beaut...

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Bibliographic Details
Main Authors: Madan, Shilpa, Basu, Shankha, Ng, Sharon, Lim, Elison Ai Ching
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/137202