Mining social media data

Businesses are slowly shifting to social networking channels to market their products such as Twitter rather than traditional marketing and advertising. Brands create content to disseminate information to consumers. They use various methods to attract a large number of audiences such as likes and co...

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Bibliographic Details
Main Author: Yak, Kenneth Yong Seng
Other Authors: Ke Yiping, Kelly
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2020
Subjects:
Online Access:https://hdl.handle.net/10356/137944