The linguistic landscape of tourist attractions in Singapore

This paper explores the linguistic landscape of Singapore’s tourist attractions by observing the languages present on signs at eight different tourist attractions. By taking photographs of signs at the tourist attractions, this study aimed to investigate the languages present and whether the lang...

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Main Author: Teo, Boon Yong
Other Authors: Perono Cacciafoco Francesco
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2020
Subjects:
Online Access:https://hdl.handle.net/10356/138283
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author Teo, Boon Yong
author2 Perono Cacciafoco Francesco
author_facet Perono Cacciafoco Francesco
Teo, Boon Yong
author_sort Teo, Boon Yong
collection NTU
description This paper explores the linguistic landscape of Singapore’s tourist attractions by observing the languages present on signs at eight different tourist attractions. By taking photographs of signs at the tourist attractions, this study aimed to investigate the languages present and whether the languages on signs reflect the nationality of tourists visiting them. Top-down and bottom-up signs were compared in terms of both languages present as well as code preference. This paper also explored the commodification of language in Singapore’s tourist attractions. Results showed that the languages on signs at a few tourist attractions did reflect the nationality of tourists who visited them, but also that exclusion of the languages did not mean that the number of tourists visiting from certain countries was low. A few differences between top-down and bottom-up signs were observed, including differences in code preference of signs in Chinatown and also the low percentage of Malay and Tamil on bottom-up signs in Chinatown compared to top-down ones. Chinese and Tamil can be seen to have been commodified in Chinatown and Little India respectively, in order to give tourists a more authentic experience of the two attractions.
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spelling ntu-10356/1382832020-04-30T04:49:46Z The linguistic landscape of tourist attractions in Singapore Teo, Boon Yong Perono Cacciafoco Francesco School of Humanities fcacciafoco@ntu.edu.sg Humanities::Linguistics::Sociolinguistics This paper explores the linguistic landscape of Singapore’s tourist attractions by observing the languages present on signs at eight different tourist attractions. By taking photographs of signs at the tourist attractions, this study aimed to investigate the languages present and whether the languages on signs reflect the nationality of tourists visiting them. Top-down and bottom-up signs were compared in terms of both languages present as well as code preference. This paper also explored the commodification of language in Singapore’s tourist attractions. Results showed that the languages on signs at a few tourist attractions did reflect the nationality of tourists who visited them, but also that exclusion of the languages did not mean that the number of tourists visiting from certain countries was low. A few differences between top-down and bottom-up signs were observed, including differences in code preference of signs in Chinatown and also the low percentage of Malay and Tamil on bottom-up signs in Chinatown compared to top-down ones. Chinese and Tamil can be seen to have been commodified in Chinatown and Little India respectively, in order to give tourists a more authentic experience of the two attractions. Bachelor of Arts in Linguistics and Multilingual Studies 2020-04-30T03:35:04Z 2020-04-30T03:35:04Z 2020 Final Year Project (FYP) https://hdl.handle.net/10356/138283 en application/pdf Nanyang Technological University
spellingShingle Humanities::Linguistics::Sociolinguistics
Teo, Boon Yong
The linguistic landscape of tourist attractions in Singapore
title The linguistic landscape of tourist attractions in Singapore
title_full The linguistic landscape of tourist attractions in Singapore
title_fullStr The linguistic landscape of tourist attractions in Singapore
title_full_unstemmed The linguistic landscape of tourist attractions in Singapore
title_short The linguistic landscape of tourist attractions in Singapore
title_sort linguistic landscape of tourist attractions in singapore
topic Humanities::Linguistics::Sociolinguistics
url https://hdl.handle.net/10356/138283
work_keys_str_mv AT teoboonyong thelinguisticlandscapeoftouristattractionsinsingapore
AT teoboonyong linguisticlandscapeoftouristattractionsinsingapore