Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model
Extending the influence of presumed media influence model, this study examined direct and indirect media influences on pro-environmental behavioral intentions. We empirically tested perceived media influence on others as a distinct and independent mediator between perceived media exposure of others...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2020
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| Online Access: | https://hdl.handle.net/10356/139503 |
| _version_ | 1826110285743652864 |
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| author | Liao, Youqing Ho, Shirley S. Yang, Xiaodong |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Liao, Youqing Ho, Shirley S. Yang, Xiaodong |
| author_sort | Liao, Youqing |
| collection | NTU |
| description | Extending the influence of presumed media influence model, this study examined direct and indirect media influences on pro-environmental behavioral intentions. We empirically tested perceived media influence on others as a distinct and independent mediator between perceived media exposure of others and perceived social norms, using a nationally representative sample of 1,144 Singaporeans. Using structural equation modeling, influence of presumed media influence accounted for direct and indirect media effects on attitudes, social norms, and pro-environmental behavioral intentions. Perceived media influence on others was associated with behavioral intentions. Attitudes, descriptive, and subjective norms accounted further for this relationship. Theoretical and practical implications were discussed. |
| first_indexed | 2024-10-01T02:31:54Z |
| format | Journal Article |
| id | ntu-10356/139503 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:31:54Z |
| publishDate | 2020 |
| record_format | dspace |
| spelling | ntu-10356/1395032024-03-07T00:32:52Z Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model Liao, Youqing Ho, Shirley S. Yang, Xiaodong Wee Kim Wee School of Communication and Information Social sciences::Communication Influence of Presumed Media Influence Environmental Communication Extending the influence of presumed media influence model, this study examined direct and indirect media influences on pro-environmental behavioral intentions. We empirically tested perceived media influence on others as a distinct and independent mediator between perceived media exposure of others and perceived social norms, using a nationally representative sample of 1,144 Singaporeans. Using structural equation modeling, influence of presumed media influence accounted for direct and indirect media effects on attitudes, social norms, and pro-environmental behavioral intentions. Perceived media influence on others was associated with behavioral intentions. Attitudes, descriptive, and subjective norms accounted further for this relationship. Theoretical and practical implications were discussed. MOE (Min. of Education, S’pore) Accepted version 2020-05-20T02:26:31Z 2020-05-20T02:26:31Z 2015 Journal Article Liao, Y., Ho, S. S., & Yang, X. (2016). Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model. Science Communication, 38(1), 51-73. doi:10.1177/1075547015616256 1075-5470 https://hdl.handle.net/10356/139503 10.1177/1075547015616256 2-s2.0-84954556982 1 38 51 73 en Science Communication © 2015 The Author(s). All rights reserved. This paper was published by SAGE Publications in Science Communication and is made available with permission of The Author(s). application/pdf |
| spellingShingle | Social sciences::Communication Influence of Presumed Media Influence Environmental Communication Liao, Youqing Ho, Shirley S. Yang, Xiaodong Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model |
| title | Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model |
| title_full | Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model |
| title_fullStr | Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model |
| title_full_unstemmed | Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model |
| title_short | Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model |
| title_sort | motivators of pro environmental behavior examining the underlying processes in the influence of presumed media influence model |
| topic | Social sciences::Communication Influence of Presumed Media Influence Environmental Communication |
| url | https://hdl.handle.net/10356/139503 |
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