Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model
Extending the influence of presumed media influence model, this study examined direct and indirect media influences on pro-environmental behavioral intentions. We empirically tested perceived media influence on others as a distinct and independent mediator between perceived media exposure of others...
Main Authors: | Liao, Youqing, Ho, Shirley S., Yang, Xiaodong |
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Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Journal Article |
Language: | English |
Published: |
2020
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/139503 |
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