Sport sponsorship in Singapore : a study of corporate sponsors' selection and evaluation criteria : their implications for sport organizations and business corporations
This study was conducted to gain insight into sport sponsorship in Singapore from a corporate perspective. The subjects comprised of 38 active corporate sponsors who have been in sport sponsorship for the last 3 years. The research focused on 3 main areas namely, (1) Singapore corporate profile of s...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/13973 |