Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia

Many Southeast Asian countries are considering the adoption of nuclear energy to meet the rising energy demands and achieve energy efficiency. Considering the emerging regional salience of nuclear energy, this study seeks to understand the public's media consumption patterns regarding nuclear-r...

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Main Authors: Ho, Shirley S., Leong, Alisius Deon, Looi, Jiemin, Chuah, Agnes Soo Fei
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/140247
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author Ho, Shirley S.
Leong, Alisius Deon
Looi, Jiemin
Chuah, Agnes Soo Fei
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Ho, Shirley S.
Leong, Alisius Deon
Looi, Jiemin
Chuah, Agnes Soo Fei
author_sort Ho, Shirley S.
collection NTU
description Many Southeast Asian countries are considering the adoption of nuclear energy to meet the rising energy demands and achieve energy efficiency. Considering the emerging regional salience of nuclear energy, this study seeks to understand the public's media consumption patterns regarding nuclear-related information, and credibility perceptions of nuclear-related information sources in countries that are at a nascent stage of nuclear development. Focus groups were conducted with citizens aged between 18 and 69 from five Southeast Asian countries – Indonesia, Malaysia, Singapore, Thailand, and Vietnam. Overall, the findings suggest that the participants utilize communication channels in a complementary manner to receive and seek nuclear-related information. Participants also evaluated the credibility of individuals and organizations that convey nuclear-related information based on their trustworthiness and nuclear expertise. The findings provide practical implications in terms of policy implementation, as well as public communication of nuclear-related information. Directions for future research were also discussed.
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spelling ntu-10356/1402472024-03-07T00:30:07Z Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia Ho, Shirley S. Leong, Alisius Deon Looi, Jiemin Chuah, Agnes Soo Fei Wee Kim Wee School of Communication and Information Social sciences::Communication Nuclear Energy Southeast Asia Many Southeast Asian countries are considering the adoption of nuclear energy to meet the rising energy demands and achieve energy efficiency. Considering the emerging regional salience of nuclear energy, this study seeks to understand the public's media consumption patterns regarding nuclear-related information, and credibility perceptions of nuclear-related information sources in countries that are at a nascent stage of nuclear development. Focus groups were conducted with citizens aged between 18 and 69 from five Southeast Asian countries – Indonesia, Malaysia, Singapore, Thailand, and Vietnam. Overall, the findings suggest that the participants utilize communication channels in a complementary manner to receive and seek nuclear-related information. Participants also evaluated the credibility of individuals and organizations that convey nuclear-related information based on their trustworthiness and nuclear expertise. The findings provide practical implications in terms of policy implementation, as well as public communication of nuclear-related information. Directions for future research were also discussed. NRF (Natl Research Foundation, S’pore) Accepted version 2020-05-27T08:42:44Z 2020-05-27T08:42:44Z 2018 Journal Article Ho, S. S., Leong, A. D., Looi, J., & Chuah, A. S. F. (2019). Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia. Energy Research & Social Science, 48, 46-56. doi:10.1016/j.erss.2018.09.012 2214-6296 https://hdl.handle.net/10356/140247 10.1016/j.erss.2018.09.012 2-s2.0-85054383201 48 46 56 en Energy Research & Social Science © 2018 Elsevier Ltd. All rights reserved. This paper was published in Energy Research & Social Science and is made available with permission of Elsevier Ltd. application/pdf
spellingShingle Social sciences::Communication
Nuclear Energy
Southeast Asia
Ho, Shirley S.
Leong, Alisius Deon
Looi, Jiemin
Chuah, Agnes Soo Fei
Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia
title Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia
title_full Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia
title_fullStr Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia
title_full_unstemmed Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia
title_short Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia
title_sort online offline or word of mouth complementary media usage patterns and credibility perceptions of nuclear energy information in southeast asia
topic Social sciences::Communication
Nuclear Energy
Southeast Asia
url https://hdl.handle.net/10356/140247
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