Strategic marketing management of pre-schools

The purpose of this study was to explore how strategic marketing management concepts might be introduced to kindergartens and childcare centres. Fifty respondents that included parents, teachers, supervisors and experts (lecturers, pre-school franchise managers, childcare officers, and school inspec...

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Detaylı Bibliyografya
Yazar: Poon, Chong Liang.
Diğer Yazarlar: Soucie, Daniel
Materyal Türü: Tez
Dil:English
Baskı/Yayın Bilgisi: 2008
Konular:
Online Erişim:http://hdl.handle.net/10356/14127

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