Reviewing the landscape of research on influencer-generated content
The purpose of this paper is to review and synthesize scholarly articles on influencer-generated content. Specifically, it attempts to identify: (1) theoretical foundations that have been used, (2) research methods that have been employed, and (3) research foci and future directions. Based on the in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference Paper |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/141536 |