Can spiral of silence and civility predict click speech on Facebook?
Opinion expressions on Facebook are characterized by “click speech” in which people express their opinions and support (or disagreement) of posts through the “like,” “comment,” and “share” buttons. This study uses a 2 (low vs. high opinion congruency) x 2 (message civility vs. incivility) between-su...
| Main Authors: | , , , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2020
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| Online Access: | https://hdl.handle.net/10356/141972 |
| _version_ | 1826116122472087552 |
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| author | Pang, Natalie Ho, Shirley S. Zhang, Alex M. R. Ko, Jeremy S. W. Low, W. X. Tan, Kay S. Y. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Pang, Natalie Ho, Shirley S. Zhang, Alex M. R. Ko, Jeremy S. W. Low, W. X. Tan, Kay S. Y. |
| author_sort | Pang, Natalie |
| collection | NTU |
| description | Opinion expressions on Facebook are characterized by “click speech” in which people express their opinions and support (or disagreement) of posts through the “like,” “comment,” and “share” buttons. This study uses a 2 (low vs. high opinion congruency) x 2 (message civility vs. incivility) between-subject factorial experiment to examine the spiral of silence on participants’ likelihood to interact with social media. We randomly assigned 502 participants to one of four experimental conditions. Results indicate that the fear of isolation increased the likelihood of commenting on Facebook posts and a civil climate increased the likelihood of liking comments on Facebook posts. Findings suggest that “click-speech” could be considered a form of opinion expression. |
| first_indexed | 2024-10-01T04:06:13Z |
| format | Journal Article |
| id | ntu-10356/141972 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:06:13Z |
| publishDate | 2020 |
| record_format | dspace |
| spelling | ntu-10356/1419722020-06-12T06:50:19Z Can spiral of silence and civility predict click speech on Facebook? Pang, Natalie Ho, Shirley S. Zhang, Alex M. R. Ko, Jeremy S. W. Low, W. X. Tan, Kay S. Y. Wee Kim Wee School of Communication and Information Social sciences::Communication Facebook Spiral of Silence Opinion expressions on Facebook are characterized by “click speech” in which people express their opinions and support (or disagreement) of posts through the “like,” “comment,” and “share” buttons. This study uses a 2 (low vs. high opinion congruency) x 2 (message civility vs. incivility) between-subject factorial experiment to examine the spiral of silence on participants’ likelihood to interact with social media. We randomly assigned 502 participants to one of four experimental conditions. Results indicate that the fear of isolation increased the likelihood of commenting on Facebook posts and a civil climate increased the likelihood of liking comments on Facebook posts. Findings suggest that “click-speech” could be considered a form of opinion expression. Accepted version 2020-06-12T06:50:19Z 2020-06-12T06:50:19Z 2016 Journal Article Pang, N., Ho, S. S., Zhang, A. M. R., Ko, J. S. W., Low, W. X., & Tan, K. S. Y. (2016). Can spiral of silence and civility predict click speech on Facebook? Computers in Human Behavior, 64, 898-905. doi:10.1016/j.chb.2016.07.066 0747-5632 https://hdl.handle.net/10356/141972 10.1016/j.chb.2016.07.066 2-s2.0-84981492671 64 898 905 en Computers in Human Behavior © 2016 Elsevier Ltd. All rights reserved. This paper was published in Computers in Human Behavior and is made available with permission of Elsevier Ltd. application/pdf |
| spellingShingle | Social sciences::Communication Spiral of Silence Pang, Natalie Ho, Shirley S. Zhang, Alex M. R. Ko, Jeremy S. W. Low, W. X. Tan, Kay S. Y. Can spiral of silence and civility predict click speech on Facebook? |
| title | Can spiral of silence and civility predict click speech on Facebook? |
| title_full | Can spiral of silence and civility predict click speech on Facebook? |
| title_fullStr | Can spiral of silence and civility predict click speech on Facebook? |
| title_full_unstemmed | Can spiral of silence and civility predict click speech on Facebook? |
| title_short | Can spiral of silence and civility predict click speech on Facebook? |
| title_sort | can spiral of silence and civility predict click speech on facebook |
| topic | Social sciences::Communication Spiral of Silence |
| url | https://hdl.handle.net/10356/141972 |
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