Tender food, tender hearts : the metaphorical mapping of hard-soft orosensory signals to interpersonal trust and prosocial tendencies

Prior research has revealed that flavors (sweetness) may metaphorically influence social judgements and behaviors (interpersonal ‘sweetness’). Given the inherently social nature of eating, other food related sensory signals beyond flavor may be conceptually mapped to social cognition and behavior. H...

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Bibliographic Details
Main Authors: Cheon, Bobby Kyungbeom, Tan, Kah Min, Lee, Li Ling
Other Authors: School of Social Sciences
Format: Journal Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/142950