A hierarchical game with strategy evolution for mobile sponsored content/service markets
The sponsored content/service market is an emerging platform, where the Content/Service Providers (CSPs) pay the Mobile Network Operator (MNO) and subsidize the Mobile Users (MUs) to access their services at a lower price. The sponsoring mechanism leads to a surge in mobile data and service demand,...
| Main Authors: | , , , |
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| Format: | Conference Paper |
| Language: | English |
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2020
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| Online Access: | https://hdl.handle.net/10356/143034 |
| _version_ | 1811694206401380352 |
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| author | Wang, Wenbo Xiong, Zehui Niyato, Dusit Wang, Ping |
| author2 | School of Computer Science and Engineering |
| author_facet | School of Computer Science and Engineering Wang, Wenbo Xiong, Zehui Niyato, Dusit Wang, Ping |
| author_sort | Wang, Wenbo |
| collection | NTU |
| description | The sponsored content/service market is an emerging platform, where the Content/Service Providers (CSPs) pay the Mobile Network Operator (MNO) and subsidize the Mobile Users (MUs) to access their services at a lower price. The sponsoring mechanism leads to a surge in mobile data and service demand, which in return compensates for the sponsoring cost and benefits the CSPs. In this paper, we study the interactions among the three entities in the market, namely, the MUs, the CSPs and the MNO, as a two-level hierarchical game. Our study is featured by the consideration of global network effects owning to consumers' grouping. We model the service-selection process among the MUs as an evolutionary population sub-game, and the sponsoring-pricing process between the CSPs and the MNO as a non-cooperative sub-game. By investigating the structure of the proposed game, we discover a few important properties regarding the existence of the hierarchical equilibrium, and propose a distributed, projection-based algorithm for iterative equilibrium searching. Simulation results validate the convergence property of the proposed algorithm, and demonstrate how sponsoring helps to improve both the CSPs' profits and the MUs' experience. |
| first_indexed | 2024-10-01T07:03:53Z |
| format | Conference Paper |
| id | ntu-10356/143034 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:03:53Z |
| publishDate | 2020 |
| record_format | dspace |
| spelling | ntu-10356/1430342020-07-22T06:14:59Z A hierarchical game with strategy evolution for mobile sponsored content/service markets Wang, Wenbo Xiong, Zehui Niyato, Dusit Wang, Ping School of Computer Science and Engineering GLOBECOM 2017 - 2017 IEEE Global Communications Conference Engineering::Computer science and engineering Sponsored Service Market Global Network Effects The sponsored content/service market is an emerging platform, where the Content/Service Providers (CSPs) pay the Mobile Network Operator (MNO) and subsidize the Mobile Users (MUs) to access their services at a lower price. The sponsoring mechanism leads to a surge in mobile data and service demand, which in return compensates for the sponsoring cost and benefits the CSPs. In this paper, we study the interactions among the three entities in the market, namely, the MUs, the CSPs and the MNO, as a two-level hierarchical game. Our study is featured by the consideration of global network effects owning to consumers' grouping. We model the service-selection process among the MUs as an evolutionary population sub-game, and the sponsoring-pricing process between the CSPs and the MNO as a non-cooperative sub-game. By investigating the structure of the proposed game, we discover a few important properties regarding the existence of the hierarchical equilibrium, and propose a distributed, projection-based algorithm for iterative equilibrium searching. Simulation results validate the convergence property of the proposed algorithm, and demonstrate how sponsoring helps to improve both the CSPs' profits and the MUs' experience. Ministry of Education (MOE) Accepted version This work was supported in part by Singapore MOE Tier 1(RG33/16 and RG18/13) and MOE Tier 2 (MOE2014-T2-2-015ARC4/15 and MOE2013-T2-2-070 ARC16/14). 2020-07-22T06:14:58Z 2020-07-22T06:14:58Z 2018 Conference Paper Wang, W., Xiong, Z., Niyato, D., & Wang, P. (2017). A hierarchical game with strategy evolution for mobile sponsored content/service markets. Proceedings of GLOBECOM 2017 - 2017 IEEE Global Communications Conference, 1-6. doi:10.1109/glocom.2017.8254117 978-1-5090-5020-8 https://hdl.handle.net/10356/143034 10.1109/glocom.2017.8254117 2-s2.0-85046480002 1 6 en © 2017 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works. The published version is available at: https://doi.org/10.1109/glocom.2017.8254117 application/pdf |
| spellingShingle | Engineering::Computer science and engineering Sponsored Service Market Global Network Effects Wang, Wenbo Xiong, Zehui Niyato, Dusit Wang, Ping A hierarchical game with strategy evolution for mobile sponsored content/service markets |
| title | A hierarchical game with strategy evolution for mobile sponsored content/service markets |
| title_full | A hierarchical game with strategy evolution for mobile sponsored content/service markets |
| title_fullStr | A hierarchical game with strategy evolution for mobile sponsored content/service markets |
| title_full_unstemmed | A hierarchical game with strategy evolution for mobile sponsored content/service markets |
| title_short | A hierarchical game with strategy evolution for mobile sponsored content/service markets |
| title_sort | hierarchical game with strategy evolution for mobile sponsored content service markets |
| topic | Engineering::Computer science and engineering Sponsored Service Market Global Network Effects |
| url | https://hdl.handle.net/10356/143034 |
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