Past debates, fresh impact on nano-enabled food : a multigroup comparison of presumed media influence model based on spillover effects of attitude toward genetically modified food
Informed by the notion of spillover effects between two phenomena, this study examines how differences in prior attitudes would influence the relationships posited by the influence of presumed media influence (IPMI) model. Specifically, this study examines how pre-existing favorable and unfavorable...
| Main Authors: | , , , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
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2020
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| Online Access: | https://hdl.handle.net/10356/143360 |
| _version_ | 1811691134313824256 |
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| author | Ho, Shirley S. Goh, Tong Jee Chuah, Agnes Soo Fei Leung, Yan Wah Bekalu, Mesfin Awoke Viswanath, Kasisomayajula |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Ho, Shirley S. Goh, Tong Jee Chuah, Agnes Soo Fei Leung, Yan Wah Bekalu, Mesfin Awoke Viswanath, Kasisomayajula |
| author_sort | Ho, Shirley S. |
| collection | NTU |
| description | Informed by the notion of spillover effects between two phenomena, this study examines how differences in prior attitudes would influence the relationships posited by the influence of presumed media influence (IPMI) model. Specifically, this study examines how pre-existing favorable and unfavorable attitudes toward genetically modified (GM) food are associated with audiences’ intention to consume nano-enabled food. The results of a nationally representative survey with 1,000 respondents found general support for the IPMI from media attention to behavioral intentions, through attitude and social norms. Further, a multigroup analysis of the IPMI provided evidence for differences in the IPMI effects between the audiences with favorable and unfavorable pre-existing attitudes toward GM food. These results contribute to a stronger theoretical understanding of the IPMI in terms of how pre-existing attitudes toward a preceding food technology can have a spillover effect on how audiences make decisions regarding a newer food technology. |
| first_indexed | 2024-10-01T06:15:04Z |
| format | Journal Article |
| id | ntu-10356/143360 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:15:04Z |
| publishDate | 2020 |
| record_format | dspace |
| spelling | ntu-10356/1433602020-08-26T06:51:00Z Past debates, fresh impact on nano-enabled food : a multigroup comparison of presumed media influence model based on spillover effects of attitude toward genetically modified food Ho, Shirley S. Goh, Tong Jee Chuah, Agnes Soo Fei Leung, Yan Wah Bekalu, Mesfin Awoke Viswanath, Kasisomayajula Wee Kim Wee School of Communication and Information Social sciences::Communication Influence of Presumed Media Influence Spillover Effects Informed by the notion of spillover effects between two phenomena, this study examines how differences in prior attitudes would influence the relationships posited by the influence of presumed media influence (IPMI) model. Specifically, this study examines how pre-existing favorable and unfavorable attitudes toward genetically modified (GM) food are associated with audiences’ intention to consume nano-enabled food. The results of a nationally representative survey with 1,000 respondents found general support for the IPMI from media attention to behavioral intentions, through attitude and social norms. Further, a multigroup analysis of the IPMI provided evidence for differences in the IPMI effects between the audiences with favorable and unfavorable pre-existing attitudes toward GM food. These results contribute to a stronger theoretical understanding of the IPMI in terms of how pre-existing attitudes toward a preceding food technology can have a spillover effect on how audiences make decisions regarding a newer food technology. Ministry of Education (MOE) Nanyang Technological University Published version This work was supported by the NTU-HSPH Initiative for Sustainable Nanotechnology [Grant Number 17002] and the Singapore Ministry of Education Tier 1 Grant [04MNP000073C440]. The authors thank the Editor-in-Chief, Dr. Lance Holbert, and the three anonymous reviewers who have provided valuable advice and helpful comments on this work. 2020-08-26T06:49:12Z 2020-08-26T06:49:12Z 2020 Journal Article Ho, S. S., Goh, T. J., Chuah, A. S. F., Leung, Y. W., Belaku, M. A., & Viswanath, K. (2020). Past debates, fresh impact on nano-enabled food : a multigroup comparison of presumed media influence model based on spillover effects of attitude toward genetically modified food. Journal of Communication, 70(4), 598-621. doi:10.1093/joc/jqaa019 0021-9916 https://hdl.handle.net/10356/143360 10.1093/joc/jqaa019 4 70 598 621 en NTU-HSPH Initiative for Sustainable Nanotechnology [Grant No. 17002] MOE Tier 1 Grant [04MNP000073C440] Journal of Communication © 2020 The Author(s). Published by Oxford University Press on behalf of International Communication Association. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited. application/pdf |
| spellingShingle | Social sciences::Communication Influence of Presumed Media Influence Spillover Effects Ho, Shirley S. Goh, Tong Jee Chuah, Agnes Soo Fei Leung, Yan Wah Bekalu, Mesfin Awoke Viswanath, Kasisomayajula Past debates, fresh impact on nano-enabled food : a multigroup comparison of presumed media influence model based on spillover effects of attitude toward genetically modified food |
| title | Past debates, fresh impact on nano-enabled food : a multigroup comparison of presumed media influence model based on spillover effects of attitude toward genetically modified food |
| title_full | Past debates, fresh impact on nano-enabled food : a multigroup comparison of presumed media influence model based on spillover effects of attitude toward genetically modified food |
| title_fullStr | Past debates, fresh impact on nano-enabled food : a multigroup comparison of presumed media influence model based on spillover effects of attitude toward genetically modified food |
| title_full_unstemmed | Past debates, fresh impact on nano-enabled food : a multigroup comparison of presumed media influence model based on spillover effects of attitude toward genetically modified food |
| title_short | Past debates, fresh impact on nano-enabled food : a multigroup comparison of presumed media influence model based on spillover effects of attitude toward genetically modified food |
| title_sort | past debates fresh impact on nano enabled food a multigroup comparison of presumed media influence model based on spillover effects of attitude toward genetically modified food |
| topic | Social sciences::Communication Influence of Presumed Media Influence Spillover Effects |
| url | https://hdl.handle.net/10356/143360 |
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